Empowering Consultants with Video-based Training on New Virtual Office Tools

We recently announced that Impact Instruction Group received an APEX Award for Publication Excellence for our work with Thirty-One Gifts. What made that project stand out? This case study provides the details.

indexThirty-One Gifts is one of the leading direct-selling companies in the U.S., the fastest-growing woman-owned company in the world, and the 28th largest direct-selling organization in the world. The distinctive functional products range from personalized home organization solutions to the Jewell by Thirty-One fashion line that includes premium, functional faux leather purses, pockets and wallets, and the JK by Thirty-One line of artisan jewelry. Products are sold through more than 107,000 independent sales consultants via home parties. The company operates in the U.S. and nine Canadian provinces.

The Challenge

Thirty-One provides its consultants with support they need to grow their businesses and succeed. To further enhance their experience and efficiency, the company launched new websites and new mobile applications that provide more streamlined support for key functions to help consultants complete their work with greater ease, in faster time and with simplified processes so they could become more successful in generating sales and higher levels of customer satisfaction.

As the sites and apps neared completion, focus groups highlighted the need for a training program to help the consultants get up to speed quickly and easily.

Thirty-One turned to Impact Instruction Group to deliver this crucial training support.

Our Solution and Approach

With consultants distributed across two countries, eLearning made sense. Quick video tutorials were created to not only train consultants at their convenience, but also to generate enthusiasm for their new tools.
Impact Instruction’s solution included storyboard design, production, visual design, development, and implementation of video-based learning to support the U.S. website, Canadian website and mobile application. The video-based learning series walked consultants through the steps to create parties, send invitations, create orders and manage the checkout functions.

A Thirty-One subject matter expert worked directly with Impact Instruction to ensure the many differences in the country-specific order-entry system were described, and that new features, simplified navigation and big wins were spotlighted. Thirty-One even expanded the scope of the content to incorporate core sales messaging and marketing basics. This enabled the training to position new technology as an effective tool to meet the consultants’ business needs.

Business Impact

Working on an aggressive timeline and requiring significant flexibility to meet some changing demands, Impact Instruction completed the first video series one week prior to the website launch. That meant consultants could take advantage of training even before the systems were up and running—ensuring rapid time to productivity.

“Impact Instruction was flexible when our needs changed, while still going above and beyond and respecting the project timelines,” said Jenny Raynes, Manager, consultant experience specialist, Thirty-One Gifts.

The videos and the new resources have been met with rave reviews. And the corporate team noted it was one of the most seamless projects they have managed.

 “Impact Instruction proved to be a valuable partner through the entire training development process for our new order entry system and digital applications. From identifying an exciting and engaging learning platform to the delivery of cutting-edge training modules, Impact Instruction associates were professional, experienced and knowledgeable. They truly brought the training to life for our sales field!” said Andrea Dowding, executive director, sales field leadership and development, Thirty-One Gifts.


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