Resources

Amy Franko & Impact Instruction Group want you to be in the know.

Welcome to our resource library. Amy Franko speaks at sales training and leadership development conferences about the value (and the how-to) of building modern sales and leadership culture. They’re the most powerful levers you have – to create high-value clients, increase revenues and margins, and elevate the talent in your organization.

In this Sales Training and Leadership Development resource library below, you’ll discover new ideas to put into practice. If you’re in sales, leadership, sales enablement, or sales training, these are for you. You also can have Amy’s strategies delivered directly to you with our regular Impact Insights.

If you’re a meeting planner, be sure to watch Amy’s highlight video and keynote overview.

For more information on Amy’s keynotes, visit her speaking page.

Sales Training

Ebooks

Videos

Related Blog Posts

These Three Trends Are Creating Chaos for Modern Sellers

The new sales economy presents challenges for today’s Modern Seller. In this final article in my series about the trends creating chaos, I share three trends to watch for, including your “invisible competition.”

3 Steps to Communicating Business Value

Building strong client relationships by creating – and communicating – value is an integral part of establishing your role as a strategic partner. An X-factor in the world of professional services. Strong strategic relationships and a reputation as someone who provides business value will help you stand out from the crowd. In a special article for CPA Trendlines, in conjunction with the Association for Accounting Marketing (AAM) Summit 2018, I’m pleased to present my simple, three-step framework for communicating business value.

Two More Sales Trends Creating Chaos in the New Sales Economy—and How to Tackle Them

The sales trends and disruptions we’re experiencing are more extreme than ever before. Some are due to technology, others are cultural. But all are changing the way our clients and prospects interact with us. Two weeks ago on this blog, I introduced you to the concept of seven trends creating chaos in the new sales economy, and I shared some tips for how to tackle these challenges. Today, I’ll reveal two more of the trends.

Inside Sales Insights: Takeaways from the AA-ISP Digital Sales Leadership Summit

The AA-ISP Digital Sales Leadership Summit is one of the world’s largest gatherings of inside sales leaders. I was there earlier this month along with more than 700 other sales leaders to take part in three days of learning, sharing, and networking.

If you missed it, I share a recap of some of the most significant takeaways from the Digital Sales Leadership Summit in this article.

Beware these trends creating chaos in the new sales economy

As the old saying goes, the only thing that is constant is change. In my research for my book The Modern Seller, I discovered a series of seven trends creating chaos in the new sales economy. What are they? In this post, I’ll share two of the trends.  

Turning Around Iconic Brands with Community, Talent and Trust

The Columbus Chamber’s CEO Insights series featured Patrick Lockwood-Taylor, CEO of The Oneida Group. In this post, I share eight key takeaways from Patrick’s conversation with Chamber President Don DePerro.

How to Elevate Relationships for Sales Results

Relationships are key to success in sales. In a new episode of the Sales Evangelist podcast, Donald Kelly and I talk about the importance (and the how) of investing in your people to elevate your sales results. We also share ways that sellers can build strategic relationships with decision makers– and tips that will differentiate you and create sales momentum. Tune in now.

How to Build Your Leadership Identity and Leadership Brand

Leadership identity and leadership brand and integral for sales leaders. What’s the difference, and how can you build them both? I share strategies in a short video on our blog. I’m also honored to announce I’ve been included in the annual “Leading Women in Business – Columbus” feature in the March issues of O, the Oprah Magazine, Entrepreneur and Fortune.

How to Take Smart Risks for Sales Success

Inventor James Dyson has said, “The key to success is failure… Success is made of 99 percent failure.” There is a spectrum to risk. It pays to sharpen our awareness of which risks are smart, and which ones may cause great harm in the long run.  These ideas will help you and your sales force succeed by taking smart risks.

What’s Your One Word for 2018?

Words have power, and the most powerful words are the ones we use with ourselves. So each January, I decide on the One Word that I want to inspire and guide me for the year.

My One Word for 2018 will help me focus on the right risks, growth and opportunities. What is it? Read more in the article. And tell me, what’s your One Word?

Leadership Development

Ebooks

Videos

Related Blog Posts

Smart Leadership Insights from Smart Women Leaders

Few things energize me as much as a room full of smart women leaders. This week I had the opportunity to attend Smart Business Magazine’s Smart Women Awards & Breakfast in Columbus. As part of the event, a panel of four women leaders shared candid insights into their leadership journeys and secrets to success. Read this week’s blog for some highlights from that engaging discussion.

Inside Sales Insights: Takeaways from the AA-ISP Digital Sales Leadership Summit

The AA-ISP Digital Sales Leadership Summit is one of the world’s largest gatherings of inside sales leaders. I was there earlier this month along with more than 700 other sales leaders to take part in three days of learning, sharing, and networking.

If you missed it, I share a recap of some of the most significant takeaways from the Digital Sales Leadership Summit in this article.

Turning Around Iconic Brands with Community, Talent and Trust

The Columbus Chamber’s CEO Insights series featured Patrick Lockwood-Taylor, CEO of The Oneida Group. In this post, I share eight key takeaways from Patrick’s conversation with Chamber President Don DePerro.

5 Motivational TED Talks by Women Leaders

As we mark International Women’s Day, I’m reflecting on all the strong and wise women who have made an impact on my life. Moms, sisters, and aunts. Coaches, colleagues, mentors, bosses, and friends. I am grateful for each and every one of you.

To spread some inspiration in recognition of International Women’s Day, I’m sharing five of the most motivational TED talks by women leaders. Watch them now, and I guarantee you’ll be ready to pursue your greatest goals.

Go get ‘em, ladies.

How to Build Your Leadership Identity and Leadership Brand

Leadership identity and leadership brand and integral for sales leaders. What’s the difference, and how can you build them both? I share strategies in a short video on our blog. I’m also honored to announce I’ve been included in the annual “Leading Women in Business – Columbus” feature in the March issues of O, the Oprah Magazine, Entrepreneur and Fortune.

Check out all Impact Instruction resources!

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