Summer is here, and it’s hard to believe that the first half of 2018 will soon be in the books. Before heading into the second half of the year, I wanted to pause and take a few moments to share some of the highlights of our sales training and leadership development work, as well as other milestones, with my clients and friends.
Earning executive-level buy-in for sales enablement and sales training is one of the top issues facing sales leaders and sales trainers today. But building your business case doesn’t have to be an impossible task. I’m pleased to have partnered with the Association for Talent Development to provide a series of five strategies you can use to build credibility with the CEO, starting with creating the right culture for sales enablement and sales success.
The “rockstars” and the “middles” offer your greatest potential for creating a sales force of productive, modern sellers – that are engaged and deliver results. But they can’t do it without your leadership. Providing on-going sales training is proven to deliver a significant return on investment.
The new sales economy presents challenges for today’s Modern Seller. In this final article in my series about the trends creating chaos, I share three trends to watch for, including your “invisible competition.”
Building strong client relationships by creating – and communicating – value is an integral part of establishing your role as a strategic partner. An X-factor in the world of professional services. Strong strategic relationships and a reputation as someone who provides business value will help you stand out from the crowd. In a special article for CPA Trendlines, in conjunction with the Association for Accounting Marketing (AAM) Summit 2018, I’m pleased to present my simple, three-step framework for communicating business value.
The sales trends and disruptions we’re experiencing are more extreme than ever before. Some are due to technology, others are cultural. But all are changing the way our clients and prospects interact with us. Two weeks ago on this blog, I introduced you to the concept of seven trends creating chaos in the new sales economy, and I shared some tips for how to tackle these challenges. Today, I’ll reveal two more of the trends.