Driving Results

Elevating People

Advance Sales Performance. Cultivate Leaders.


Impact Instruction Group’s mission is to connect people with their inner leader so they can create a ripple effect of impact and influence. We do this by accelerating high-value sales growth and develop future leaders. With a unique combination of sales skills and leadership development programs, we partner with mid-market technology companies and professional services firms to:


Accelerate new business development


Improve client retention


Generate long-term loyalty


Cultivate leaders of impact and influence

We’re strategic thinkers, helping you keep one eye on the horizon. And a passion for elevating people is at the heart of everything we do.

Our promise is to exceed client expectations — delivering lasting results and real business impact.

Meet Amy Franko
Founder & President

Amy is Founder & President of Impact Instruction Group. She drives results for organizations by elevating their most important asset—their people. She helps companies create high-value growth by improving sales performance and sales leadership.

Amy’s experience within large global organizations, such as IBM and Lenovo, has shaped her skills as a futuristic thinker and leader. She brings new perspectives to her clients, with a sharp focus on achieving strategic goals.

Known for her dynamic and engaging style, Amy is a sought-after speaker on the topic of leadership development and strategic selling, having delivered her powerful messages across the country. Her expertise is widely shared on social networks, and in respected publications such as Chief Learning Officer, Selling Power, TD Magazine, Training Industry, Training Magazine, Columbus CEO, and Smart Business. She is a certified training partner through IMPAX Corporation. Her first book, The Modern Seller, is due out in 2018.

Amy serves on the board of Girl Scouts of Ohio’s Heartland, where she is responsible for leading the Council’s efforts in attracting, retaining, and developing executive board talent.
She has been recognized as a 2016 Smart 50 honoree by Smart Business and was named a 2015 Woman You Should Know™ by the national organization WELD, Women for Economic and Leadership Development.
On the personal front, Amy is a Cleveland native and University of Dayton graduate. She resides in Columbus, Ohio with her husband Dave and their very energetic black lab,Roxy. In her spare time, Amy loves all things fitness, enjoys travel, and is usually reading several books at once.


To learn more about the organizations we support
or the awards we’ve received, follow the links below:

Leadership Lessons Ebook

Get your FREE ebook

Are you ready to go farther, achieve sales success, and transform into a top performer?

In the Impact Instruction ebook,
6 Strategies to Maximize Sales Results,”
you’ll receive the best tools and insights to help you succeed. 

Pin It on Pinterest

Share This